Why I quit Lularoe and what you should know before you join!
Today, I am going to talk about why I quit Lularoe. I want to explain how my Lularoe journey started though so if you’re not interested in the beginning, feel free to scroll down a bit 🙂
I found Lularoe right before Declan, now 16 months old, was born. I had heard the tales of how “butter soft” the leggings were and was super confused about the terminology regarding “unicorns”. Right before he was born though, I was spending a lot of time in bed, scrolling through FB mindlessly and kept coming upon these FB live sales where consultants were showing off what they got in their brand new boxes… And customers were eating it up. It was fun, it was addicting, and it felt a lot like lounging around with some girlfriends event though all of my girlfriends would have told me to put down the McDonalds, put on some pants, and go walk around the block.
Declan’s delivery and the weeks following were nothing like we planned and the recovery period was much longer. I desperately wanted to find a way to stay home from work when my maternity leave ended but we had moved into an apartment to be able to save to buy our first home… How was I going to stay home if we wanted to buy a home? *Insert thoughts about those live sales* I spent a lot of my recovery time researching Lularoe. I watched youtube videos where consultants tearfully explained that they had paid back their initial investment of $5000 and more in their first month and read blog posts where they insisted that the market was not saturated and there was never a better time to join this growing company. I decided that THIS, this is how I was going to stay home from my retail management job and joined the queue. My wait time was about 7 weeks and during that time I started my FB shopping group, scheduled countless pop ups and read review after review of every single supply item that I would need. When my inventory arrived that December night last year, I was ready.
To be clear, I never thought that Lularoe was going to be a get rich quick scheme. I was never under the impression that it would be easy and I was ready to work my butt off and believe me, work I did. We were living in a second story apartment at the time but I joyfully lugged all 13 of those 50lb Ikea bags down those stairs, into the parking lot, loaded them in the truck, and carted them all over the states of Tennessee and Mississippi multiple times a week for pop ups. I stayed up until the wee hours of the night, most of the time with a baby strapped to me, while taking inventory photos or hosting those same live sales that had gotten me hooked in the first place.
My sales were never through the roof but they were steady. They helped pay bills that allowed me to stay home. That extra source of income was what gave my husband the confidence to get out of a toxic work environment that he had endured for far too long. For that, I’ll be forever grateful. Our life is completely different today than it was this time last year and all it took was me being able to supplement his income enough to say “I’ve got these bills and groceries so even if you have to take a pay cut, we will make it”. He found an incredible job making more than he was before and our quality of life has never been higher. Not because of the money, but because of the time that we now have to be a family.
Around August of this year, something changed. Sales stopped. Not just for me, for most consultants that I know. I don’t know if it had to do with the constant stream of bad press that the home office was getting or that people eventually just grew tired of the brand, but sales came to a pretty severe halt. The top earners are still selling like crazy but the little guys like me and my friends were just not seeing those steady numbers anymore. Live sales, album sales, vendor events, in home pop ups, online multi consultant sales, in person multi consultant sales, nothing was working. I kept working at it, determined that it was just a phase and that the sales would be back but the bad press kept rolling in and the sales were few and far between. One day in early October, I sat down with Colin and talked it out with him and we decided that I would close up shop. It’s that simple. There is no bad blood, I don’t hate Lularoe, it had nothing to do with the buzzfeed articles that you’ve probably read at this point, we just decided that the return was no longer justifying the investment of my time and with another baby on the way, family and school needs to be my main focus.
If you’re thinking of signing up to be a Lularoe consultant, here are some things you need to know:
- It’s a LARGE upfront investment. The onboarding packages right now start at $5000 and that doesn’t include leggings. You’ll also need about $500 in supplies including racks, lighting equipment, business cards, the list goes on forever lol.
- There are A LOT of consultants. In my area alone, there are over 40 of us. Before you sign up, know how many consultants are in your area. Are they making sales? Are they involved in the community? Are the fostering an environment of community over competition?
- The youtube videos lie. If you make $5k in your first month, GREAT! But the majority of that will go to purchase new inventory, not paying back your initial investment. Be prepared to not be able to pay that back for awhile. The average seems to be 9 months to a year but I know several consultants who have been in it longer than that who haven’t paid themselves back yet.
- It may feel like a small business, but it is still a multi level marketing company. This means that you don’t actually have control. Decisions will be made that you don’t agree with. Prints will be sent that you think are terrible. Bad press will happen and customers will ask you about it. Just be prepared to put on that smile and spread positivity even when you’re mad.
- FB is saturated. Gone are the days of throwing up pictures and watching the “sold” comments roll in. Most Lularoe shoppers are in 5-10 groups which means that they are seeing a lot of inventory and they may like what they see in those groups more. There is nothing you can do about it except try to find other ways to sell. Unfortunately, FB algorithms are also hiding posts from customers so it’s even harder to reach your target market, even if they are already in your group. FB has said that it plans to roll out a new algorithm next year to help with this issue but we aren’t sure what that will look like.
As I pack up my inventory to send back to the company tonight, I’m sending nothing but love and positive vibes to all of the consultants out there still hanging on, fighting the good fight. Y’all are the real MVPS, but this fight is no longer for me.